Grungy Gentleman

Getting ready for New York Fashion Week and beyond

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The e-commerce section of Grungy Gentleman's previous site was preventing conversions because it was out of date and difficult to use. It was time for a complete overhaul. The primary goal for this project was to increase the amount of purchases on their e-commerce shop while the secondary goal was to increase the amount of page views for their site to increase their revenue streams on their advertising.

In the end, there was a 450% increase in purchases and 3x the amount of page views for the overall site in just a short time after this project was completed.

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Grungy Gentleman also needed a new logo to spearhead their upcoming Spring / Summer Collection to debut at New York Fashion Week: Men's. They approached me to design their new mark and wanted a simplistic logo form that would incorporate the two G's in the brand's name.

Working closely with Grungy Gentleman's founder, I created a typographic logo using a modified Bembo typeface. This logo debuted at NYFWM and was subsequently used in Grungy Gentleman's collaboration with Philadelphia Nostalgia Company, Mitchell & Ness on a variety of shirts, hats and marketing material.

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