Travelers and reliable wholesalers were contacted to provide unique products from all over the world. The above photo shows product from Iceland, South America, Indonesia, India, and Istanbul.
Business cards and shopping bags were produced on environmentally friendly craft paper and when permitted, they were hand stamped for a more personalized feeling of authenticity.
The sale and creation of all products that we made benefited to different non-profits on both a global and communal level. We partnered with two different non-profits to have the highest positive impact on the world around us. The tagline, Change a Reality was developed to promote our efforts.
Programs Employing People is a non-profit that hires intellectually disabled individuals in the Philadelphia area to build the products and they were paid fairly so that they can maintain their lifestyle. They were chosen to help string and create our accessories and were used to cover scaling problems in the future.
Givology is a non-profit that helps the education of those in need around the world. For each sale of our products, we donated a portion to help these students. We were able to donate a dozen computers to an elementary school in Benin due to the sale of our products.
The secondary consumers are younger Male and Female Parents Ages 27 to 35. They love to give presents to their children with a sentimental meaning. They are working class and are mindful of where they spend their money but also enjoy spending time outdoors and often times value experiences over monetary items. With this being said, they are willing to spend a little more money not for positional pieces but for products that stand for quality and that they believe will last a long time.
For our blog, named The Journal, we had photographers post photo diaries of their different travels. These photo diaries were photographed in Iceland, Morocco, and Oregon.
Insight: From doing this, the traffic that flowed through our Journal increased 10%. The Journal soon became significant in our customer's purchasing behaviors; often times influencing them to commit to a purchase.
With the help of the good people at Five Five Collective, we created a video that explained the core ethos of the brand to those who were unfamiliar. This would help people become more empathetically attached to the brand and the products that we sell.